PURE AND SIMPLE
Record Mirror
October 1989
Iestyn George

 

“This is where it all happens. Where careers are made and destroyed,” says Tig as we survey the dozens of gold and silver discs that surround us. Perched at the end of a conference table in the boardroom of RCA headquarters, Tracy, Paul and Tig search for a plaque bearing the name of ‘The Primitives’. “I could do with another one of these,” smiles Paul. “Mines looking a bit lonely on the living room wall.”

Coventry’s finest first achieved chart success with ‘Crash’, a top five hit in February 1988, followed by ‘Lovely’, their debut album described by Paul as “a bit disjointed because of interference from outsiders”. Further hits with ‘Out Of Reach’, ‘Way Behind Me’ and their recent cracker ‘Sick Of It’, have confirmed The Primitives as one of the few bands to make a successful transition from the independent scene to the big, bad world of the majors. Stage two of the band’s master plan is ‘Pure’ (which includes ‘Sick Of It’ and the current 45, ‘Secrets’), an album that houses the diverse talents of Tracy and Paul with greater panache than its predecessor.

With the likes of The Wonder Stuff following in the freshly trodden footsteps of The Primitives, they seem to be taking the right path in offering the record buying public a viable alternative to the tabloid pop of Stock Aitkin Waterman.

“It’s something of a crusade I suppose,” admits Paul. “All kids know about is crappy pop music like Jason Donovan. They feel obliged to go out and buy his records because he’s on the radio, on telly and in all magazines.”

“We felt completely isolated when ‘Crash’ was in the charts, but now it’s quite encouraging to see decent guitar bands being commercially successful.”

Short of smuggling a shotgun into the studios of ‘Top Of The Pops’, our hopes must rest with the honest pop of The Primitives.