Billboard magazine
August 20, 1988


Embraced by Britain, which devoured their hit single "Crash," the Primitives stand ready to take on the U.S. with "Lovely," their debut album on RCA Records.

As it was in the U.K., "Crash" is being worked here as the album's leadoff single. Featuring a hard charging guitar wash adorned by the cool, unaffected vocals of lead singer Tracey Tracey, the song has been likened to early Blondie material.

However, as for any comparisons to Blondie vocalist Debbie Harry, Tracey says, "I listen to Nancy Sinatra, Blondie, the Pretenders--there's quite a few things in my vocals. I never picked one particular person...I listened to Edith Piaf as well."

Tracey originally connected with the other members of the Primitives--principal songwriter/guitarist Paul Court, bassist Steve Dullaghan, and drummer Tig Williams--by answering a want ad in a newspaper. "They were desperate, and so was I," she recalls.

The mating produced three alternative singles on the group's own Lazy label, two of which hit near the top of the U.K. indie charts. The band subsequently signed Lazy to RCA. "Lovely" entered the U.K. charts at No. 6, fueled by "Crash," which Tracey refers to as "a pure pop song with the right ingredients."

The Primitives have already started work on a second album. Look for a U.S. tour in early 1989.